Google is the most widely used search engine by FAR! Google has maintained a 92.47% market share even with more competition coming into the market over the last five years. As such, it is vital that your company creates advertisements to be placed on Google through Dynamic Search and Smart Shopping campaigns. At BOOM! we are experts in managing Google campaigns. We are a Google Certified agency partner which gives us access to all the tools and resources and, yes, REPS that your company will need to be successful. We want to help you create, post, and track ads through Google so you can effectively reach your target audience and increase sales.
How BOOM! uses Google:
To construct compelling ads that drive qualified traffic to your site at the exact moment a prospect is doing research.
In conjunction with other marketing platforms primarily to boost search, but also boosts display and video campaigns.
For Google Smart Shopping campaigns that are very effective for ecommerce customers.
To track various data metrics to better understand and improve currently running campaigns, as well as future ones
Some of these metrics include: CTR, Conversions, impressions, clicks, reach, CPA, CPM, frequency and more.