Predictive marketing is artificial intelligence marketing that allows you to reach the correct consumers, at the right moment, on any device. Have you ever seen a digital ad and think, “Wow, I was just thinking of that product, how do they know this about me?” Using AI allows you to unlock insights into your data and customers to deliver personalized and relevant experiences to them based on their demographics, shopping habits and real time behavior.
Here are some more bits on information on why Predictive Marketing is so effective:
Predictive marketing is able to take complex consumer journeys and large volumes of high-velocity data simultaneously to create the idea of who your consumer is and better target them based on this.
Predictive marketing increases levels of engagement across the board and also generally results in a higher return on investment.
As a campaign runs, the built in AI is able to learn more about your consumers, evolve, and ultimately improve performance that is driven by AI optimization.
Multiple models are being tested at one time to ensure automatic optimization and adaptation to change.
We can monitor changes in data inputs, which enables us to identify if data dropped and what impact it had on performance