Not only does this marketing tactic improve the tracking process, but it increases inventory turnover rate. Having a variety of marketing channels that are able to “talk to each other” is vital for increasing profit and brand awareness. This strategy helps businesses to have a thorough  overview of inventory and provides them with the ability to fulfill customer orders at any place and time. 

Customers that purchase from a company that takes advantage of omnichannel marketing generally want to stay with that brand over time. This can be true due to how the consumer  feels in control of an environment where digital and offline businesses are merged. 

In conclusion, omnichannel marketing is used by many companies. If the company you work for is not already implementing it, consider doing so to not fall behind with the times.  It will provide an opportunity for a business to create a host of unified channels that can speak to a unique brand and voice. Ultimately, it is essential to use omnichannel marketing as a way to gain more creativity regarding a businesses branding and marketing.