Bottom line: ROAS measures revenue per advertising dollar, ROI measures profit after every cost. ROAS tells you whether an ad is earning money; ROI tells you whether the business made money. Use ROAS for short-term campaign choices, ROI for business decisions and growth strategy. Translate ROAS into projected ROI before you scale, otherwise you risk […]

Most attribution is unreliable because platforms use different pixels, windows, and matching rules, and because multiple tags on your site report the same sale separately. Fix it by creating one source of truth: a universal pixel and server-side event routing that deduplicates by transaction ID, standardizes event names, and reconciles to CRM revenue. Add regular […]

AI, better known as Artificial Intelligence, is constantly progressing in the modern business world. Utilizing AI benefits marketing campaigns in many ways, in order for them to be more effective. It helps businesses fulfill orders more efficiently and optimizes current and future campaign endeavors. Using this tool in marketing allows a business to have a […]

Do you want to save time and improve efficiency with marketing at your company? Marketing automation software pertains to different software platforms and technology that creates a more efficient and effective way to market via multiple online channels, as well as automate certain repetitive tasks. Marketing automation tools are tools that allow companies to target […]

Omnichannel marketing is the use of various channels and platforms to interact with consumers through advertisements, messaging, etc. An example of this is a brand selling its products on an app, as well as their website, Amazon, and brick and mortar stores. Omnichannel marketing is widely used by companies in order to get their product […]

Mobile Commerce is becoming more and more common. This is because people are continuously using their phone more on average year after year. On average Americans spend 2 hours, 54 minutes on their phone each day (reviews). This is a drastic amount of time and over the span of a year it amounts to nearly […]

There is a lot of slang and jargon used in marketing that you may or may not know. This being said, it is helpful and fairly important that you understand or at least have an idea of what some of the main terms and acronyms are. The following are some of the acronyms and names […]

Have you watched social media stories while scrolling through Facebook, Instagram, or Snapchat? Stories are starting to become more relevant as social platforms are continuing to introduce it to their app as a new feature. Social Media and Content Marketer, Ana Gotter, found that “Out of over 1 billion active monthly Instagram users, more than […]

Influencer Marketing is an evolving trend that has gained popularity across the United States and countries around the world. You may have seen influencers like Zach King or Addison Rae on Tik Tok, Instagram, or other social media platforms. Influencers are generally people who have a repetition of knowledge, popularity, or expertise related to a […]

What is OTT/CTV? OTT stands for Over-the-top media service. OTT is a media service offered directly to its watchers through the internet. In this way it bypasses the companies that traditionally are in control of distributing such content. These traditional companies include cable, broadcast, and satellite television platforms. Some of the most popular OTT providers […]