Prospective consumers often try to avoid advertisements, however, influencers offer a company a way to get around that issue. Instead of advertisements being wasted due to ad blockers that many people have installed, businesses are able to directly reach their target audience in a way that is appealing to their customers. Influencers allow a business to advertise and sell their product in a subtle way that causes the company’s brand/ products to have a greater reach and effectiveness.

Endorsing social media creators, tends to be more cost-effective than other sources of advertisements. Celebrity endorsements and paid advertisement placements are much more expensive than using influencers, especially micro-influencers. A standard price level for Influencers on instagram is $1,000 per every 100,000 followers. Youtube influencers on the other hand have a price point of about $100 per 1,000 views. Statistics show that businesses that work with influencers have the ability to gain up to $18 in earned media for every dollar spent. Even companies that had very mediocre knowledge of influencer marketing were still able to earn an average value of $5.20 per every dollar spent (influencer marketing hub).